News & views
Now is more important than the future
Posted by Rolf Olsen, February 7, 2011
Having just completed the annual round of Davos preparations for some of our clients, I have digested hundreds of pages of Davos talk around subjects such as the population reaching nine billion before 2050, the new realities and the new norms, the risks for a jobless recovery and employment battles between east and west. The challenges are huge, and world leaders have some delicate issues to navigate.
Looking at news coverage attention, it has been amazing to see how the essential problems of climate change, land use and agriculture were subordinated to those of the current issues of the economy.
You do not need to go to Davos to find out why. Try Manchester for instance. The cab driver who took me to my destination there during the first day of the Davos Annual Meeting told me he had been waiting three hours for the £20 tour, and that he now was living on borrowed funds. And this is even before austerity measures are sinking into the economy.
The taxi driver was born in 1960, the same year as I was. I told him we were three billion in 1960, we passed six billion in 1999 – and in 2045 we should reach nine billion, according to National Geographic. (They are a few years ahead of WEF estimates.) For us this means that we will – if we are lucky to live until we are 85 – be living through a tripling of the world population in our lifetime. Most likely this is the only time in the history of mankind that this will happen.
The taxi driver was not at all excited about this fact. “I’m not sure if I want to live until I’m 85,” he said. Like the news media, he’s more focused on the now – and you cannot blame him.
The lesson for world leaders and influencers is simple: keep your dialogue focused on the issues of today and act accordingly. In other words, we do not need to wait for the nine billion.
