Communications management

With every crisis, there is the real crisis and the communications crisis.  Solving the real crisis always takes priority. However, communicating well during a crisis can help you contain the crisis and enhance your reputation.   This course takes a look at the importance of reputation management and introduces a 5-step process for handling crisis communications, using practical case studies as a key training tool.

Participants leave the session knowing how to create a crisis communications plan, deal with and respond to media, build effective messages and identify issues and strategies for communicating with media and other stakeholders.  A large part of the course is dedicated to a real-life crisis scenario where participants work through the scenario, are interviewed on camera and are critiqued based on how well they handle the crisis.

Exploding the myth that people naturally resist change, this two-day workshop provides the basics behind change management as well as a process for understanding and managing change at the individual, group and system levels. Using a state-of-the art simulation, participants actually experience the pressure and challenges that occur during change and then reflect upon how it affected them, drawing key learning from the experience.

At the end of the workshop, participants have a far deeper awareness of the mechanisms behind change and also leave with concepts, tools and techniques that they can apply in the day-to-day business.

Social media is now an integral part of any meaningful and successful communications programme – social media engagement is not an option anymore. LEIDAR can help you develop your practical social media strategies for B2B or B2C communications, connect with and engage your target audiences, continuously monitor key themes, topics and online discussions, through our Listening Officer reports, develop social media policies and train your team on social media. Importantly, we ensure your social media work is aligned with the overall communications strategy and approach.

Using the latest brain knowledge, this workshop helps participants understand their own communications styles and those of others. It also provides a set of relevant tools and techniques, which delegates can use to improve their own communications skills.

Built around the concept of engaging others through the head, heart and hands approach, the 1.5-day workshop introduces models and tools that can be applied immediately. The training also helps participants understand the value of feedback and demonstrates how to create a climate where employees can help each other to develop and improve.

Planning and implementing communications programmes on a global or regional scale requires a special set of skills, processes and tools. From annual communications programmes to global product launches, LEIDAR’s programme management experts can help you both steer and implement these types of programmes—working closely with your corporate and regional communications teams. We also ensure your social media work is aligned with the overall communications approach and programme.

Clear, compelling context is critical to any communications programme—whether it’s an opinion article from a company’s CEO or a message to employees. Our team of English native writers includes a working journalist and consultants with nearly 20 years of experience writing for international audiences.  We can also provide content in French, German and other languages upon request.

Whether it’s a large corporate event, a sponsorship programme or a major product launch, LEIDAR’s experienced events managers can ensure flawless planning and execution. We can help develop and implement the entire event from start to finish or provide flexible support where you need it most.

LEIDAR conducts both primary and secondary research on behalf of its clients, working with partners as needed. We can help identify emerging issues and trends, gauge stakeholder opinions on matters of interest to your organization or explore interesting themes.

Social Media engagement is not an option anymore. It is now an integral part of any meaningful and successful communications programme. LEIDAR’s social media experts can help you connect with and engage your target audiences, conduct research audits among online communities, continuously monitor key themes, topics and online discussions, engage with key bloggers and forum members and develop content for tools such as individual or corporate blogs or Twitter accounts.

As social media continues to increase in popularity and traditional print media outlets develop websites with full multimedia content, video has never been more important in telling an organization’s story.

We can offer attractive one-off projects for major news stories or transition to permanent agreements with broadcast and video as core to your communications strategy.

StoriesThatRock
With our partner, Dinemec Studios, with whom we run the centre for StoriesThatRock, we can also produce video and sound material both rapidly and cost effectively.