Global agenda setting

The right platforms provide companies with the opportunity to tell their story—to inform, influence and persuade. We can help you develop a strategic platform for thought leadership based on your core competencies and business or organizational priorities.

During 2010, as well as over the past decade, we have seen a new standard emerge.  As social media and new methods of opinion forming take hold, companies need to consider not only laws and regulations, but also stakeholder interests and perceptions. In this climate, it’s more important than ever to engage with all company stakeholders and to keep the dialogue alive and honest in good times, as well as bad.

Today’s organizations cannot shy away from their responsibilities or ignore looming issues.  In everything from your company strategy to your crisis management scenarios you need to be well prepared for risks, while nurturing opportunities. Good citizenship also involves taking a stand and positively contributing to areas where business touches society.

By focusing on the right themes and message delivery tools, a company can gain global media attention with relatively modest investments. Our global press office services help you monitor the media agenda, keep your executives informed about news, issues and trends, develop the right content and proactively reach out to international media based on compelling content, clear focus areas and priorities and continually updated lists of contacts.

Our planet is at a critical crossroads, with its ecosystems under assault and many people rethinking their lives.  New generations, such as the millennial generation (or generation Y), will approach values and communications quite differently.  Social media and more transparency are increasing the pressure on all types of companies.

Some describe our future as hot, flat and crowded with issues related to sustainability creating new challenges – but also opportunities. Navigating your organization’s future in an increasingly volatile environment demands new skills in leadership navigation and an enhanced appreciation for all kinds of stakeholder interests. Regardless of the type of business you operate, there is a strong need to rethink engagement processes and align them with your vision and mission.

LEIDAR can support you in creating and developing consciousness around your company’s response to new business challenges. Our services provide and maintain what we call “The Guiding Picture”—an approach to working with our clients to establish a common ground and strategic insights.

Given our long experience and diverse background we are not hooked on one strategic model, but we apply various techniques and models throughout – and very happily align with already existing client models. The objective is indeed challenging; it demands passion, willpower, persistence and resources. Our concern is in stimulating a dialogue with our clients, creating a frank and open discussion about what needs to be done in the short term and what is completely necessary in order to survive and be sustainable in the long term. Through our courses we also offer extensive programmes to help people implement organizational strategy and to educate leadership on a common approach to strategic frameworks.