Leidar was launched in 2010 based on a simple mission: to help leaders navigate the many issues and challenges in today’s world. Using high-impact communications and leadership strategies, we help our clients set new directions, identify and steer away from trouble spots and stay on course for success.

Our name, vision and mission

The star in our logo represents the North Star that the Vikings used to navigate their ships. The Vikings called it the Leidar star. In 1300, the first reference of the compass was made in Hauk’s Landnámabók. The Vikings called the compass the “leidarsteinn” (the Leidar stone).

Leidar was used to navigate both the sea and the stars. Leidar is cognate with Scots “leidar”, Dutch “leider”, German “leiter”, and Icelandic “leiðari“ – and is thus believed to be one of the origins of the English word “leader”.

We have a simple vision, to help clients find their North Star. We cannot imagine anything more exciting than clarifying the meaning of going to work every day.

Our mission is to help our clients set their course, navigate the increasingly complex world and communicate effectively with their stakeholders.  Our products and services are organised within this clear mission of what we brand as Leadership Navigation: set the course, navigate, and communicate.

Our values of optimism, collaboration and quality define our behaviour in helping you reach your goals.


Always focus on solutions.


Harness the power of the team.


Only accept excellent work and the highest standards of behaviour.