About Leidar

Leidar was launched in 2010 based on a simple mission: to help leaders navigate the many issues and challenges in today’s world. Using high-impact communications and leadership strategies, we help our clients set new directions, identify and steer away from trouble spots and stay on course for success.

Our multi-cultural, multi-lingual team has a breadth of international experience that gives Leidar a uniquely global mind-set. Our deep experience also brings with it the expertise, knowledge and judgement we have gained through many years of working as part of, and alongside, some of the world’s leading organisations, universities and individuals.

Our expertise across the entire spectrum of communications disciplines enables us to design, plan, implement and manage large projects and complete communications solutions for our clients, quickly and effectively.

Industry expertise

Leidar consultants have deep expertise within specific industries and we serve clients in all these industry areas.

  • Aerospace
  • Agriculture
  • Health and pharma
  • Energy
  • Environment
  • Financial services
  • Oil and gas
  • Sports
  • Technology
  • Non-profit and philanthropy
  • Consumer Electronics
  • Food and beverage

Our name, vision and mission

The star in our logo represents the North Star that the Vikings used to navigate their ships. The Vikings called it the Leidar star. In 1300, the first reference of the compass was made in Hauk’s Landnámabók. The Vikings called the compass the “leidarsteinn” (the Leidar stone).

Leidar was used to navigate both the sea and the stars. Leidar is cognate with Scots “leidar”, Dutch “leider”, German “leiter”, and Icelandic “leiðari“ – and is thus believed to be one of the origins of the English word “leader”.

We have a simple vision: “Help clients realise their North Star.”  We cannot imagine anything more exciting than clarifying the meaning of going to work everyday.

Our mission is, “to help our clients set their course, navigate the increasingly complex world and communicate effectively with their stakeholders”.  Our products and services are organised within this clear mission of what we brand as “Leadership Navigation”; set the course; navigate and communicate.

Our values: Optimism, Collaboration and Quality

Always focus on solutions.

Harness the power of the team.

Only accept excellent work and the highest standards of behaviour.

As we developed Leidar, we took some joy and inspiration in understanding the Viking age and how we could learn from these great navigators of ancient times.

Read more here about the spirit that we treasure from the Viking age>


Sustainability is an important part of our business at all levels; from the electricity we use to the advice we provide to our clients.

At Leidar, all of our colleagues are well informed about the UN Sustainable Development Goals (SDGs), how we and our clients can use them to achieve strategic goals, and national as well as company wide sustainability targets. Based on our knowledge and expertise, we help our clients develop and communicate their sustainable solutions and strategy.