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News & views

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    Why every aviation disaster must be treated as a public relations crisis

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  •  

    Why should we love Norma? 

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  •  

    Mitigating the culture-clash in M&A

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  •  

    Top 7 tips to maximise CEO communications

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  •  

    New Leadership at Leidar Norway

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    SDG focus is maturing, but can we keep the momentum in a more volatile world?

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  •  

    5 Ways PR Can Add Value to Your SME

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  •  

    Season’s Greetings

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  •  

    Rebuilding Trust at WEF

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    AIM-listed companies and ESG: necessary but not yet sufficient

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    A story told can make a difference for those untold

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  •  

    Aquaculture could be the answer. But only if it can fix its reputation

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    Largest Swiss companies: how good is their ESG performance?

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    How sustainable are health-focused NGOs? 

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  •  

    Understanding the Impact of ESG for the International Sports World

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  •  

    Shedding light on torture and injustice

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  •  

    Carl Gustaf Lundin joins Leidar

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  •  

    Kathrine Astrup new MD for Leidar Norway

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  •  

    Leidar strengthens its legal and litigation communications offering in Europe

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  •  

    MOVEit cyberattacks: a lesson in preparation  

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  •  

    Will AI destroy marketing? No.

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  •  

    Unlocking the potential of COP28

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    Sustainability communications: bad news can be good news 

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  •  

    Trade associations in Brussels have to recalibrate their advocacy approach

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  •  

    This Bud’s for Who?

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  •  

    The discipline of public affairs is changing

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  •  

    Brussels trade associations and ESG

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  •  

    The Evolution of EU Sustainability Reporting

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  •  

    What’s next for web design?

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  •  

    Are you going to Arendalsuka? If not, why not?

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  •  

    ESG and Public Affairs – are PA Professionals the new agents of change?

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  •  

    Capitals of Influence

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  •  

    Leidar sets up offices in Washington and New York

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  •  

    Sustainability is more than an ESG report

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  •  

    Activating intuition through simplicity

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  •  

    Credit Suisse could not ride the perfect storm

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  •  

    Is your brand still fit for purpose?

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  •  

    The SDG Tent in Davos

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  •  

    ESG: action v reporting

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  •  

    ESG trends in the Middle East

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  •  

    ESG: just three little letters, right?

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  •  

    Season’s greetings for 2023

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  •  

    ESG Reporting – What makes for a compelling report?

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  •  

    ESG reporting is non-negotiable

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  •  

    Leidar opens in Singapore with Carolina Rodriguez

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  •  

    It is up to the communicator to communicate

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  •  

    Strong ESG performance pivotal to consumer trust

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  •  

    The end game of ESG

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  •  

    You have to tell a story

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  •  

    Some lessons are very obvious

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  •  

    ESG for public affairs and advocacy practitioners

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  •  

    Per Bjørkum new MD for Leidar Norway

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  •  

    Young people are building their own echo chambers

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  •  

    How to unlock brand relevance in a changing world

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  •  

    What does the US election result mean for the future of ESG?

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  •  

    Past decade: free, fake and furious conversations

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  •  

    The next decade: more empathetic enterprises

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  •  

    Moving from optimisation to empathy

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  •  

    Leidar wins IRENA global communications account

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  •  

    When conferences become communities

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  •  

    How design can support your advocacy strategy

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  •  

    How to get the most out of this year’s UN General Assembly

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  •  

    Advocacy Lab: a new approach for organisational influence

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  •  

    If it’s so obvious, why do we still get it wrong?

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  •  

    Perfect storm – sailing towards a new reality

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  •  

    New risks are human, new opportunities are complex

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  •  

    Advocacy in the time of pandemic…and beyond

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  •  

    Building online communities

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  •  

    Now is a good time for business as unusual

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  •  

    Sustainability: just get on with it

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  •  

    Straightening the lines of advocacy

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  •  

    SDG report launches during WEF in Davos

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  •  

    The UK election: social media lessons

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  •  

    Taking your digital pulse

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  •  

    Aligning strategy and purpose in the SDG-driven landscape

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  •  

    When “soft stuff” suddenly becomes core

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  •  

    We are all advocates, or should be at least

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  •  

    Shaping a sustainable energy system

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  •  

    PR tech investment heralds demand in PR services

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  •  

    Leidar joins Expo 2020 Dubai supplier network

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  •  

    From shareholders to stakeholders at Davos

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  •  

    The rise of advocacy as a major discipline

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  •  

    Connecting the dots

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  •  

    Start-up founders need the right pitch

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  •  

    Welcoming Andreas Keller to Leidar

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  •  

    Trends at the European Communication Summit 2019

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  •  

    Taking a common sense approach to advocacy and lobbying

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  •  

    Boeing engages Leidar for EU&NATO communications support

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  •  

    Custom visuals and video essential part of content

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  •  

    From Cradle To Exit

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  •  

    Helping communicate sustainability in Davos

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  •  

    The love-hate relationship with communications measurement

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  •  

    Be channel agnostic to put the audience first

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  •  

    From narrative through discourse to regulation

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  •  

    Is corporate reputation manageable?

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  •  

    Award for film about borders and climate change

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  •  

    Big Tech gets an acquired taste for old media

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  •  

    Leadership Navigation and the gap between intent and action

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  •  

    Leidar strengthens its film capabilities

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  •  

    What I learnt from commencing and closing communities

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  •  

    A vision, plain English and difficult conversations

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  •  

    The blurring of lines in corporate functions

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  •  

    Leidar study in UAE shows sustainability opportunity

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  •  

    The power of the pamphlet

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  •  

    Myths and facts about lobbying

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  •  

    The relevance of Occam’s Razor

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  •  

    Mainstream media can still carry quite a punch

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  •  

    To embargo or not to embargo?

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  •  

    Three lessons from harnessing the potential of partnerships

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  •  

    Leidar launches Dubai operations

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  •  

    Look up in between. Look up.

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  •  

    Public affairs? – think advocacy instead

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  •  

    Leidar London merger bolsters design and branding expertise

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  •  

    Big lesson from 2017: Trust goes both ways

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  •  

    Leidar Norway has new managing director

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  •  

    A personal annual letter is better than a holiday card

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  •  

    Leidar Switzerland now in Geneva under new leadership

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  •  

    10 ways to get most out of Davos

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  •  

    Make your annual report your company map

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  •  

    The books we recommend you to read this fall…

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  •  

    Effective advocacy in the international system

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  •  

    Strategic communications at a cross-road

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  •  

    Rethinking brand and reputation management

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  •  

    Why we must fight fake news

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  •  

    The UK election and communications failures

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  •  

    Test or fail – UX in action

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  •  

    From convincing to conversations

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  •  

    Seven ways to have conversations that matter in Davos

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  •  

    Making a difference with thought leadership

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  •  

    Are you businessworthy?

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  •  

    Where are the SDG-champions?

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  •  

    SDGs – hot air or a basis for action?

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  •  

    Create your North Star constellation

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  •  

    Advocates ready to make a difference

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  •  

    Big conversations inspire; small ones lead to change

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  •  

    Public Speaking – what we can learn from the DNC speeches

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  •  

    Swiss-based NGOs face resource squeeze

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  •  

    Uncovering big data and the networks of influence

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  •  

    Brexit – Don’t lie

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  •  

    SDGs: Big conversations inspire

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  •  

    Advocacy – it’s all about integrated engagement

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  •  

    The EU Digital market half way through Junker’s term

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  •  

    Update: The Scandinavian social model – is it sustainable?

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  •  

    Business leaders must plan for the new energy era

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  •  

    How to make your stories matter

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  •  

    Swiss healthcare companies can be social media wizards

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  •  

    SDGs, COP21 and climate change: impact on the private sector

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  •  

    Is COP21 the acid test for future global governance?

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  •  

    The Nordic business opportunities in Africa

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