“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker, the first merchant to ever place a half page ad in a newspaper, in 1874. Communication has obviously been revolutionised since then, yet many businesses and organizations still seem to accept the sentiment that it is hard to measure impact of communications. When communication is well orchestrated, with interaction between many players in different media and venues, we achieve the best results. Communication activities should be developed strategically over time and in accordance with the strategic framework. At Leidar we aim to account for all the money invested in communications. We help clients put in place 360 degree reviews and strategic plans both at national and global levels.
Digital platforms are now the hub for all communication from most businesses and organisations. Leidar has a dedicated web-development team that produces interactive designs for websites, microsites, blogs and other web-based communications tools. We design and develop web applications, internet and intranet sites, as well as social media channels.
Social media and digital engagement are here to stay. They not only change the way we interact, but also the nature of this interaction: customers voice their opinions in nanoseconds; new influencers appear on a daily basis; the attention span of the millennial generation customers and influencers is reduced.
Video, film and animation
Today´s constant stream of communication and information in multiple platforms simultaneously makes it necessary to use all means to grab attention. A good story grabs you and it works best when it comes live. A good story makes us go to what in scientific terms is called “storytelling trance”. Just think of a child’s face when listening to an exciting fairy tale.
Film and storytelling go hand in hand. We have defined three levels that we take as a starting point in our film projects, because we want this powerful medium to be exploited to its full potential, within the parameters of what our customers can afford.
A strong reputation can provide extra momentum, but a poor one can also slow down and significantly hurt your business. In today’s communication-rich society, reputation has become more vivid and important for businesses. Social media is the cause of this new vitality.
A successful communication programme integrates traditional and social media. We help our clients to understand the social media landscape, what stakeholders are discussing and how best to convey a story through the appropriate.
You can reach your stakeholders directly by speaking at the right conferences and global forums, hosting roundtable discussions with the right influencers and organizing thematic forums related to your thought leadership agenda. We help you find who to influence, develop the content and host the roundtable discussion and organize your thought leadership event.
We have a wide range of services to support you in building your reputation locally, nationally and globally.
“Forget words like ‘hard sell’ and ‘soft sell’. That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”
The legend Bill Bernbach has given us many words of wisdom about communication.
We help you bring your brand to life through substance, useful information and novelty. We deliver concept, design and implementation of creative solutions.
Big data and business intelligence are the key trends that influence current marketing and business strategies. The same trend applies to communications, or at least almost the same…
A huge amount of information is available. Yet simply looking at numbers is not very valuable. Everyone has almost an identical access to an endless amount of information. Internet, media, social media, traditional meetings and gatherings – all these communications and information exchange platforms provide data. Media and social media monitoring platforms offer dashboards full of numerical data and graphs. However, unless properly analysed, the utility of these dashboards is equal to their artistic quality and no more than that.