There is a lot of concern about coronavirus, with the media whipping up stories and social media ‘experts’ making it worse. Clear, fact-based communication has never been more important.
There are four steps to providing the right communications:
Monitoring and evaluation
- Hourly/daily/weekly reports on the developments relevant for the industry and company based on Polecat or other platforms
- Risk assessment and evaluation
- Performance review and business continuity support (processes, templates)
- Internal reporting and risk assessment
- Communications plans
- Best practice collateral
- Internal communications material
- Microsites and information factsheets
- Employee policies
- Making engaging material from best practices and HESQ (Health, Environment, Safety and Quality) policies
- Internal travel and meeting policies
Training and preparedness
- Internal communications processes
- Communications around business continuity
- Scenario planning and rehearsals
- Review of crisis documents and processes and alignment with Covid-19 specifications
- News releases and statements about production issues
- Pro-active communications in case of production or supply chain issues
There is also a series of best practice guidelines to follow from the beginning:
- Communicate about your coronavirus policies as early as possible. Waiting for something to happen is not an option.
- Use your communications to reassure everyone that their health is your main priority.
- Keep your communications clear and simple. Do not allow for any ambiguity.
- Use multiple channels to make sure you reach everyone. This includes all the online channels your company uses as well as physical information in the form of posters and leaflets and —assuming it’s safe to do so — in face-to-face team meetings.
- Base your policies on advice from the World Health Organization and your local health authorities. This consistency will help people take the right action.
Leidar has already been working with a variety of clients on coronavirus communications.
Get in touch to see how we can help you formulate and implement your coronavirus communications.