Custom visuals and video essential part of content

Rolf Olsen

March 9, 2019

Without custom visuals in digital advertisements, websites, and other marketing strategies, the brand’s objective will be lost on consumers and businesses will not see the conversions they need to succeed,” says DesignRush Founder and Executive Director Gabriel Shaoolian in an announcement.

We could not agree more.  We were also delighted to see that DesignRush, a company behind DesignRush.com, a B2B marketplace connecting brands with agencies, lists Leidar as one of “the top graphic design agencies from around the world”.

Leidar was founded on the idea that great communication must be constructed on the combination of a clear north star and a compelling narrative, supported by unique visuals, strong identity, digital solutions and targeted stakeholder management. This is why we have a core team of 50 professionals that represent all the various skills of advocacy, branding and communications – enabling us to deliver strong strategy, clear text, powerful visuals, animation and video throughout digital channels and for good stakeholder engagement.

So, we fully endorse those five visuals rules outlined by DesignRush:

1. Infographics

Many brands overlook the power of infographics. However, studies show that consumers share infographics three times more than they share any other content. Infographics are doubly helpful for brands because they can visually entice consumers while simultaneously informing them.

2. Videos

Graphic design has the ability to elevate traditional video marketing campaigns – and because video will be included in about 80 percent of all content this year, brands need to make theirs stand out.

3. Email Marketing

Email marketing offers the best return on investment for brands – and incorporating visuals can make those campaigns more meaningful and drive more revenue.

However, brands should be careful not to be gratuitous with their use of graphics. Research shows that too many images within the body of an email campaign decreases click-through rates.

4. Social Media

Integrating visuals in social media posts and advertisements is proven to improve engagement and click-through rates.

For instance, tweets that include images see upwards of 150 percent more retweets. In addition, Facebook posts with images have a 2.3 times higher engagement rate.

Plus, platforms such as Pinterest and Instagram rely almost solely on the power of graphics and visuals, and 80 percent of marketers include visuals regularly in their overall social media marketing strategy.

5. Charts, Data & Presentations

Research shows that 20 percent of companies believe including visuals in their data presentations creates the most engagement.

In fact, charts and data visualizations are the third-most popular form of visuals.

Incorporating custom graphics into presentations helps businesses create a strong brand identity from the inside out and foster successful professional partnerships. (abbreviated)