We looked at leading Geneva-based organisations and companies and compared their digital strategies. Unsurprisingly, almost all companies have a presence and are “out there”. Yet not many seem to be leading the dialogue and effectively engaging with their audiences. Part of the issue lies in strategies which are purely driven by reach and impression and which look at success from a purely quantitative standpoint. The other key aspect is organisational readiness to engage.
Our analysis reveals three distinct organisational patterns of social media engagement. We called these archetypes a Minimalist, a Storyteller and a Pioneer. They all describe distinct behavioural patterns that drive strategies and engagement.
If you are interested in reading about your company’s profile and how it compares with those of your competitors, please contact Lukasz.Bochenek@leidar.com.