The team from Grain brings a wealth of experience in branding, naming, visual identity, print design and digital design and development, complementing Leidar London’s existing specialties. These include reputation management, traditional and social media relations, influencer relations, stakeholder engagement and issues management.
Madelyn Postman will become Managing Director for the new team. She said,
The new Leidar London can now provide everything our clients need for a fully-integrated programme. Consistency across all communications is the most effective way to disseminate messages. And having a single team is the best way to ensure that consistency.
Madelyn will lead Leidar London alongside the two other directors, Christoph Geppert and Charlie Pryor.
Charlie Pryor, who will continue to lead the stakeholder engagement practice, said,
We all know how important the visual aspects of storytelling and branding have become, so it makes total sense to have the final piece of the puzzle for Leidar London. Together, we can give clients everything they need to tackle their communications and branding challenges, from strategic programme development to day-to-day implementation and issues management.
The merger paves the way for Leidar to become one of the top international brand strategy companies.