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Global reputation management expert Marcus Smith, who has most recently been leading the UK operation of Polecat, the reputation technology business, has joined Leidar as Head of International Reputation.

Smith, who will be based in Leidar’s London office, spent nearly 18 years at Weber Shandwick occupying various senior roles in its UK/ European corporate and public affairs team before moving in-house to head up the corporate communications team at Liberty Global, the world’s largest international TV and broadband company.

At Leidar he will be focussing on developing the firm’s reputation management proposition for international corporate and public affairs clients and leveraging its existing strengths particularly across its Geneva, Brussels and London offices.

Smith comments on joining Leidar:

Communications leaders are today facing a range of challenges in managing their organisation’s reputation; new technologies together with major political and social upheaval have transformed the communications landscape. As a result, there is an even greater premium on the provision of high quality counsel from consultancies and a need for those consultancies to be flexible and nimble in helping their clients to adapt to the new reality. Leidar seems to me to be very well placed to do exactly that.

We have known Marcus for many years and are delighted that he is now joining us. As well as his extensive communications experience both agency-side and in-house he will also bring valuable expertise in the field of reputation data analytics.

With Lukasz Bocheneck’s leadership we have established strong connections to many significant global organisations and businesses.  Our team of international experienced senior consultants is a good match to the larger network agencies, and see a good inflow of strategic influence work from our offices in Brussels, London and Geneva.

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