Advocacy in International Affairs
Leaders influence through their in-depth understanding and analysis of the global environment. Advocacy in International Affairs is an Executive Certificate that balances theory with practice. Through the lens of experienced advocates, participants examine real-world issues. This course examines the effective strategies of successful campaigns: from developing powerful messages and telling the stories through the right channels, to ensuring stakeholder engagement. The programme delivers the analytical tools and the communications and leadership skills necessary to confidently steer an international agenda.
Uniquely, the course brings together:
- World-leading international affairs academics from the Graduate Institute
- Seasoned advocacy and public affairs professionals from the UN, international governmental organizations, and global non-governmental organizations
- Senior guest speakers from leading organizations
- Executives from around the world working in both public and private sectors
93% rated the course “Excellent” or “Good”, and the teaching style and expertise level was rated 100% “Excellent” or “Good”. To hear the participants’ testimonials please click here.
The Advocacy in International Affairs Executive Certificate is tailored for professionals dealing with advocacy, public affairs, government relations, communications, and public private partnerships. This includes executives in large international companies, small and medium sized enterprises, non-governmental and international organizations, national governments, trade unions, and diplomatic missions amongst others.
The contents of this Executive Certificate can be also delivered as a customised programme for international companies, NGOs and international organisations.
This course looks at the importance of reputation management and teaches a clear five-step process for handling crisis communications. In addition to the theory, participants have to handle a tailored realistic crisis scenario. They are interviewed on camera and given personal feedback based on their performance.
Participants leave the course knowing how to identify an issue, create a crisis communications plan, define messages and handle traditional and social media.
Leidar has trained more than 1,000 executives in more than 40 countries on how to handle a communications crisis. The average feedback for this course was more than 9/10.
The participants are taught the theory and techniques of how to deliver powerful media interviews to camera and print, and presentations at conferences. Leidar uses best practice examples and practical exercises. We train participants both on what to say and how to say it.
Social media training
The social media landscape is constantly changing. Leidar’s training examines all new trends and tools. Social media changes the way people and organizations communicate. The old distinctions between business-to-business (B2B) and business-to-consumers (B2C) communications are blurring as all communication becomes social and personal. This course explores the strategic imperatives of this new business-to-people (B2P) environment.
Participants learn how to use the various social media channels and translate their messages into social media language. The course provides a map of how to build a social media strategy and then manage it against clear objectives and KPIs.
We have shared our passion for these new tools and trained more than 150 executives on how to master social media to deliver their messages. All of them said they would recommend the course to their peers and colleagues.
To have a lasting effect in today’s media-saturated society, it is necessary to make even deeper connections with your audiences. Storytelling is therefore a powerful technique to use in advocacy campaigns.
The training seeks to understand the power of stories and storytelling. We explore why storytellers are successful as leaders and shapers. We aim to make the entire workshop entertaining and engaging. The workshop goes beyond traditional storytelling – and look at the 4Cs of effective communications – Create, Catch, Connect and Convince. Storytelling is the red line throughout the course that is very outcome focused around key components in storytelling:
- Messages and outline
- The good sound bite and quote
- The make up of a story
- Delivery built around the right attitude and structure
After this workshop, participants should be able to:
- Use stories as a powerful element in their communications
- Write up and tell engaging stories
- Develop content in a strategic fashion
- Deliver effective presentations
All training programmes can be tailored according to the needs of participants.