Scheduled meetings, events and conferences are being postponed and cancelled. But why not take them online and reach even more people?

Online events and conferences have some advantages compared to in-person events:

  • They are easier to organise and therefore can be more timely
  • They are more cost-effective because they require less time, no travel and venue costs
  • They can reach more people across geographies and demographics

There are certain protocols for hosting online events and conferences:

  1. Develop the outcome and format: Agree on the desired outcome of the event and thereby scale it accordingly. Would three smaller conversations over Microsoft Teams help you connect stakeholders and brainstorm ideas, or would a livestream conversation over Facebook or a webinar, that is also recorded, engage a bigger audience?
  2. Design the identity: Develop the identity of the event through a concept, a visual profile, themes and messages. In high competition with other events, it is important that the event stands out with a clear and aligned identity across social media platforms.
  3. Secure speakers: Find the right speakers who are powerful performers, have deep expertise and are, perhaps, the unheard voices on the topic. Online events require less time commitments from speakers and helps them meet their environmental commitments by reducing their travel, perhaps making the long shots available to meet your audience.
  4. Curate content: Work with the speakers to curate their content in a powerful format. If the aim is to have a panel, interview each panellist and ensure they know what the others will speak about to have a powerful conversation. We can also help secure moderators who know how to facilitate online conversations.
  5. Secure participants: Map who should be invited, handle the invitation process and ensure registrations to the event. Calendar invitations should be sent in advance as well as a reminder on the same day.
  6. Develop a landing page: A landing page for the event should be designed and programmed to register participants, and perhaps live stream content.
  7. Market the event: If you want your event to reach as many people as possible, market it as an event on LinkedIn, across social media channels with short videos, teasers and illustrations, and on your website.
  8. Keep events short: To keep people’s attention, keynotes should be kept to a maximum of 12 minutes, panels to 30 minutes with ample time for questions. For big events, Zoom enables participants to raise their hands and ask questions.
  9. Record the event: Whichever platform you use, it’s best to record the event so you later can make it available on YouTube, Facebook or your website.
  10. Follow up: The participants should get a follow up email with materials mentioned during the talk, a link to the recording so that they can share it with their network, and an invitation to join the community moving forward. Read more about how to build online communities.

Please contact us to find out more.