Social media is a very powerful engagement tool and effective social media campaigning requires a combination of organic and paid solutions.

However, social media users typically have an increasingly low span of attention when it comes to advertising messages. It makes it easy to spend important budgets without achieving business goals. Our integrated approach to social media campaigning mitigates these risks. We help clients define their marketing goals and translate them into powerful content strategies. We then develop the campaign assets and manage the distribution, using both organic and paid tactics. Finally, we develop performance reports and campaign evaluations.

We help organisations around the world prepare for, manage, and communicate around crises – to protect their people, assets and reputation.

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Digital advertising can encompass:

  • Integrated campaign strategy
  • Campaign architecture
  • A/B testing and optimisation
  • Managing ads across multiple markets
  • Developing copy and collateral
  • Reporting and performance audit
  • Google AdWords

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See what Leidar can do for you.