At Leidar, we have a clear process for search engine optimisation (SEO) and search engine marketing (SEM). It is a process that starts from the very first steps of website design and development, which in turn is driven by your strategy.
We focus on generic phrases, not your organisation’s name, based on key phrases in your geographical market, which terms are searched for most, and which are the most competitive.
Because the algorithms used by search engines to rank and display search results change continuously, we often work closely with our clients to measure, report on and tweak the optimisation.
It can take time for SEO and SEM to take effect. Therefore, we often integrate SEO and SEM with paid advertising, such as Google AdWords and online display advertising.