Issues Navigator

Harnessing the power of data for organisational strategy.

Corporate engagement and advocacy can redefine the business position of an organisation. Businesses also have a huge opportunity to demonstrate their positive influence on society. The challenge is determining the best way to align corporate goals, such as sustainability and responsibility practices, with the global agenda. 

The solution can be found through an evidence-based strategy building process we have developed in conjunction with Polecat.

Define the issues: We work with you to clarify the issues that matter most to you and that reflect the complexities of your stakeholder environment.

Build materiality index: Identify and list an organisation’s most material issues, particularly those aspects of its operations which have the most significant economic, environmental and social impacts.

Deep listening: This involves big data analytics, examining online and social media sentiment evaluation, and, if appropriate, a perception audit through stakeholder interviews. The resulting contextual analysis provides us with an in-depth understanding of all factors that may influence the campaign planning and its implementation, with insights into the societal, political, economic, business, governance and communications environments in which your organisation operates.

Data collection and analysis: Gather quantitative and qualitative data in real time that is clean, consistent and reliable and use it to reveal actionable intelligence for business decision-making.

Insight generation: Interrogate the data set, allied to our own knowledge of the organisation’s eco-system, to identify fundamental truths that we can leverage for competitive advantage and form the basis of an action plan.

Strategy development: Work to determine the strategic objectives, strategic narrative and engagement plan focusing on those with real influence in your business or organisation.

Engagement: Implement the data-driven action plan across appropriate advocacy and communications channels, including visual and digital collateral. We believe strategic engagement is paramount to cut through the noise. It can also build a strong competitive advantage.

Measurement and reporting: Deliver deep measurement and ongoing monitoring of the organisation’s advocacy and communications campaigns as well as its reputation and that of its leadership. We apply AMEC’s Barcelona Principles in all our metrics and reporting.

Evaluation: Assess the success of the programme at regular intervals across environmental, social and governance dimensions and make appropriate modifications.

We help organisations around the world prepare for, manage, and communicate around crises – to protect their people, assets and reputation.

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The Issues Navigator will benefit:

  • Communications and advocacy strategy development
  • Public affairs strategy
  • Sustainability strategy and stakeholder engagement
  • SDG communication and engagement strategy
  • Reputation management
  • Crisis management and crisis communication

We have a created a report using this methodology, which looks into the key conversations around the world’s leading companies relating to the SDGs and sustainability. The results reveal a clear risk for those companies who have not put sustainability at the core of their operations.

If you would like a copy of this report, or would like to find out how we can help you, get in touch by email or ring +44 20 3997 1700.