Every organisation is unique and that can be hard to capture.
That is why we facilitate discussions around your North Star, leading to a clear vision, mission, values and purpose that inspire successful navigation and engaging communications.
Vision, mission, values and purpose:
Vision – a picture of the future beyond the four walls of the organisation, using inspiring language to evoke emotion and give staff, and customers, a wider sense of direction
Mission – the clear business idea of the organisation, as well as policies and standards, linked to the values
Values – individual, relationship, organisational and societal values that clearly define behaviour and interaction with all stakeholders
Purpose – a clear description of what your organisation brings to society and how you are unique. It is the sum of your vision, mission and values
