Visual identity
A crowded communications environment has made relevant visuals and video more important than ever before. The most powerful communications combines complementary tailored visual and written communications.
The strategy phase provides the research and insights to define and understand your audiences, and articulates your vision, mission and values.
When the strategy is focused on an entirely new brand, service or product, the next stages follow naturally: brand strategy, naming, visual identity and brand guidelines, and often beyond to further digital and print design.
Leidar’s fully-integrated team seamlessly translates strategy into visual output, tightly linked to the written content. Our strategy, design and writing teams are fully integrated, literally sitting one desk next to another, or in constant daily contact among the international offices.
Along the way, we constantly refer back to your North Star to ensure we are navigating correctly.
Because our start point is your target market, we develop brands your current and future stakeholders want to engage with.
We also develop the brand guidelines which your marketing and brand managers will consult day in, day out, because your brand runs through everything you do.
Corporate identity programs can encompass:
- Corporate identity
- Visual identity
- Branding
- Logo
- Brand guidelines
- Website design
- Packaging design