The strategy phase provides the research and insights to define and understand your audiences, and articulates your vision, mission and values.
When the strategy is focused on an entirely new brand, service or product, the next stages follow naturally: brand strategy, naming, visual identity and brand guidelines, and often beyond to further digital and print design.
Leidar’s fully-integrated team seamlessly translates strategy into visual output, tightly linked to the written content. Our strategy, design and writing teams are fully integrated, literally sitting one desk next to another, or in constant daily contact among the international offices.
Along the way, we constantly refer back to your North Star to ensure we are navigating correctly.
