A crowded communications environment has made relevant visuals and video more important than ever before. The most powerful communication combines complementary tailored visual and written communications.

The strategy phase provides the research and insights to define and understand your audiences, and articulates your vision, mission and values.

When the strategy is focused on an entirely new brand, service or product, the next stages follow naturally: brand strategy, naming, visual identity and brand guidelines, and often beyond to further digital and print design.

Leidar’s fully-integrated team seamlessly translates strategy into visual output, tightly linked to the written content. Our strategy, design and writing teams are fully integrated, literally sitting one desk next to another, or in constant daily contact among the international offices.

Along the way, we constantly refer back to your North Star to ensure we are navigating correctly.

Brands build value, and if they are well defined, they instantly connect you with your audiences.

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The name of a brand or organisation is often its most enduring asset, and it’s vital to get it right …

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You don’t need a logo, you need a brand! You don’t want any old brand: you want an icon and …

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A corporate identity needs to be used correctly and consistently to meet its full potential. That is why brand guidelines …

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Nothing can substitute the feel of paper. In our digital, smartphone-dominated world, print design can stand out even more than …

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Great packaging design is about a thorough understanding of brand values and consumer purchasing decisions.

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We help organisations around the world prepare for, manage, and communicate around crises – to protect their people, assets and reputation.

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We could not be more delighted with our organisation’s new strategy, name and branding. From the outset, Leidar demonstrated a thorough understanding of the structure of our organisation and the needs of its multiple divisions, as well as an excellent knowledge of the marketplace we operate in.

David Cox, Chief Executive, ARLA Propertymark