A corporate identity needs to be used correctly and consistently to meet its full potential. That is why brand guidelines are so important.
Generally, the length of brand guidelines reflects the complexity and size of the brand or group, and the number of different entities dealing with the brand.
There could be multiple departments within a company or organisation which are responsible for branding and marketing, working with various external partners and suppliers.
We produce the right guidelines for your organisation, from high-level three to four-page documents to 200-page encyclopaedias.
Introduction: If this is a new brand, why does it exist? If it’s a relaunch or a renaming, why is there new branding?
Vision, mission, values and purpose
Brand strategy overview, in particular the central idea, audiences and brand attributes
Profile statement and messaging
Brand architecture
Visual identity: logo, colour palette, typography, do’s and don’ts
Language style guide
Visual style guide: photographic imagery style, illustrations, graphic devices
Stationery
Signage
Digital style guide for the website
Newsletter examples and templates
“We have been left, not only with a fantastic new identity, but also with a host of marketing assets and an extensive social media strategy that will be a tremendous resource for years to come.”
