A corporate identity needs to be used correctly and consistently to meet its full potential. That is why brand guidelines are so important.

Generally, the length of brand guidelines reflects the complexity and size of the brand or group, and the number of different entities dealing with the brand.

There could be multiple departments within a company or organisation which are responsible for branding and marketing, working with various external partners and suppliers.

We produce the right guidelines for your organisation, from high-level three to four-page documents to 200-page encyclopaedias.

We help organisations around the world prepare for, manage, and communicate around crises – to protect their people, assets and reputation.

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Guidelines can encompass:

Introduction: If this is a new brand, why does it exist? If it’s a relaunch or a renaming, why is there new branding?

Vision, mission, values and purpose

Brand strategy overview, in particular the central idea, audiences and brand attributes

Profile statement and messaging

Brand architecture

Visual identity: logo, colour palette, typography, do’s and don’ts

Language style guide

Visual style guide: photographic imagery style, illustrations, graphic devices



Digital style guide for the website

Newsletter examples and templates

Printed marketing collateral examples and templates

Social media guidelines

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“We have been left, not only with a fantastic new identity, but also with a host of marketing assets and an extensive social media strategy that will be a tremendous resource for years to come.”

David Cox, ARLA Propertymark Chief Executive