Leidar provides a high-level brand strategy service for ambitious companies looking to develop new brands or review existing brands. This can either be provided as stand-alone service or as part of a brand development project.
How is brand strategy different from the other areas of strategy?
We approach brand strategy like a visual business plan, drawing on research and insights as well as vision, mission, values and purpose – your North Star.
For existing brands, we interrogate your market, your competitors and your existing research. We question your brand’s current position, your current strategy and if necessary, we initiate further research to build detailed insight and to empower the brand development process.
By putting strategy at the heart of the brand development process, our clients gain the benefits of competitive advantage, company growth and increased brand engagement.