Brands build value, and if they are well defined, they instantly connect you with your audiences.

Leidar provides a high-level brand strategy service for ambitious companies looking to develop new brands or review existing brands. This can either be provided as stand-alone service or as part of a brand development project.

How is brand strategy different from the other areas of strategy?

We approach brand strategy like a visual business plan, drawing on research and insights as well as vision, mission, values and purpose – your North Star.

For existing brands, we interrogate your market, your competitors and your existing research. We question your brand’s current position, your current strategy and if necessary, we initiate further research to build detailed insight and to empower the brand development process.

By putting strategy at the heart of the brand development process, our clients gain the benefits of competitive advantage, company growth and increased brand engagement.

We help organisations around the world prepare for, manage, and communicate around crises – to protect their people, assets and reputation.

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Whether it’s for an entirely new brand, a relaunched or refreshed brand, a service or a product, we include:

  • Brand landscape
  • Positioning
  • Audiences
  • Central idea
  • What makes you different
  • Brand attributes

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See what Leidar can do for you.