Christoph has worked in branding, design and marketing for almost 25 years. The foundation of his work is a clear strategic understanding of brands and their competitive environment. Before joining Leidar, Christoph worked at leading branding and design consultancies Landor, Pentagram and Siegel+Gale, and he owned his own brand consultancy, Grain, for over 15 years.
Having worked for large multi-nationals like Qantas, Sony Playstation, Qualcomm, United Airlines, Nokia, Forevermark, Tesco, Sunglass Hut, British Airways and Costa Coffee, Christoph’s work spans many industries and very different types of organisations including charities, schools and museums as well as start-ups, SMEs and large enterprises. It is this diversity that informs Christoph’s crisp analysis and outside the box thinking.
Originally from Hanover, Germany, Christoph holds a degree in Management, Economics and Politics from the University of St Andrews, and an MA in Industrial Design from Central Saint Martins, UAL.
He loves living at the end of the tube line: London’s inspiration is always within easy reach and the beautiful English countryside is on his doorstep. Christoph has a lifelong passion for travelling with his family, including skiing and surfing whenever possible.