Drew is Leidar’s marketing strategy, SEO and PPC expert.
What Drew loves about his role with Leidar is the variety. He explains, “One day you will be looking at the needs of an established brand in the luxury sector, the next you will be looking at a new brand in the property market. Building a deep understanding of the business model as well as the marketing environment is a fascinating process. It allows us to develop marketing strategies that are tailor made for each client to ensure their business flourishes.”
After starting his career in marketing with leisure brands Ladbrokes and the Rank Organisation, Drew spent 6 years as Marketing Director with brands including Travelodge, Little Chef and Pizza Hut. He was then for many years Managing Director of an integrated advertising agency.
Following a first degree in Economics and Psychology from Reading University and a CIM Diploma in Marketing at City University, Drew was awarded a Master’s Degree in International Marketing from Brunel University. He is a Fellow of the Chartered Institute of Marketing.