George is a Managing Director and Partner for Leidar, MENA. Working in conjunction with our company’s senior consultants, he provides expert counselling to clients in the Middle East across a number of areas including communications and social media strategy development, thought leadership, advocacy, sustainability, content creation, media training, crisis preparedness, issues management and media relations.
Prior to joining Leidar, and for five years, George was Head of PR, Corporate Communications and Social Media for Dubai-headquartered diversified conglomerate Al-Futtaim.
During his 13 years in the United Arab Emirates, George has also held senior in-house and agency roles with Abu Dhabi’s sovereign wealth fund Mubadala and international public relations firm Golin.
During his first 10+ years in the PR industry, George held different assignments for international PR network Action Global Communications in Greece, Cyprus and Dubai.
He started his career as a London-based sports writer for The European newspaper which he joined once he graduated from London College of Communications with a Higher National Diploma in Journalism.
His passion for the communications industry and high quality writing skills are regularly expressed in his monthly Media Buzz column for Gulf News, the Arab world’s leading daily English language newspaper.