Lutz leads the focus on international advocacy across the influencing axes of Geneva, Brussels and London. He develops communications and advocacy strategies for international organisations and also advises on organisational in-house structures related to sustainable strategy implementation.
A German national, who has lived and worked in Germany, as well as Dubai and Nicosia, and has operated from London, Brussels and Singapore, Lutz has spent most of his 30-plus year career in agency management and client service positions for leading international public relations consultancies.
Lutz held different senior management positions at Weber Shandwick, the world’s leading public relations agency, most recently as President of International Operations for the firm, heading up all Weber Shandwick operations outside the United States.
Lutz also assumed various senior management positions with Action Global Communications, an independent public relations consultancy that focuses on the world’s most promising and emerging markets.
Lutz teaches regularly at the Graduate Institute in Geneva and rotates between his offices Bonn, Brussels and Geneva.