Helping clients define and reach their strategic aims is what drives Madelyn’s work, together with the fun and fulfilment of managing Leidar UK. Every day she applies her business experience and creative direction to a variety of projects for international philanthropic foundations, schools and universities, fashion and beauty clients, membership and trade organisations, and property clients.
Madelyn enjoys public speaking at universities and business schools as well as at trade shows, and you may have spied her on BBC World talking about branding and its impact on business. After working as an art director at Gucci Group for five years, she co-managed and co-owned branding and design agency Grain Creative, which merged with Leidar in 2018. Key clients include Propertymark, Burberry, Sunglass Hut and Petit Tribe.
Originally from San Francisco, Madelyn studied at Brown University and lived in Italy for eight years before settling in London. When she’s not at work, Madelyn spends time with her family and loves to travel. She is currently writing a narrative non-fiction novel about her family’s roots in China, Poland, Lithuania and California.