Pernille positions clients in Norway and internationally across traditional and social media and develops communications strategies to get the best results. Creating good content is at the heart of successful communication and is where Pernille focuses most of her efforts. She also works on crisis communication, stakeholder mapping, and event planning and execution.
Pernille started working at Leidar after completing her double MSc/MA in Global Media and Communications from the London School of Economics and Political Science (LSE) and Annenberg School for Communication (USC). She also holds a BSc in Business Management from the University of East Anglia. During her studies she specialized in strategic communications, digital media, and crisis management.
Pernille has previous agency experience working with PR for clients in the travel industry, as well as organizational involvement as a Board Member and Regional Head of the student organization ANSA and the Head of Communications at TEDxOslo.