Phil leads Leidar’s brand and reputation practice. His team applies opinion research, digital analytics and campaign methodologies to help clients understand and manage brand and reputation. His work spans corporate reputation, business critical relationships / stakeholder engagement, message development and issues management for businesses, associations and not-for-profit organisations.
Phil has more than 25 years’ global experience using insight techniques to help clients better understand the concerns and expectations of the audiences that matter to them in order to create more effective engagement campaigns. He has created or co-created a variety of approaches to successful stakeholder engagement and reputation management. He regularly publishes and speaks about corporate reputation, corporate communications and brand management.
Prior to joining Leidar, Phil was a partner at Brunswick for nearly six years advising clients on reputation, brand and issues management; he also co-led Brunswick’s Insight practice. Previously he led similar efforts at APCO and Weber Shandwick. Phil started his career at the United States Information Agency, now part of the US Department of State, where he helped policy makers understand and manage one of the world’s most complicated brands (the United States of America). Phil is based in London and advises clients across Europe and globally.