Rolf launched Leidar in 2010 and continues to lead the company with a clear focus on clients. He is also Honorary General Consul for Norway in Geneva and Canton Vaud. In addition to chairing Leidar’s boards, he is chairman of the board of RPS Norway and is on the board of Osmotex and Reuge.
Rolf has more than 35 years’ experience in communications, the last 25 at a top tier international level. Before setting up Leidar, he was CEO Continental Europe of Weber Shandwick. Prior to this he held executive positions at both European and global level for two American Fortune 50 companies; firstly 13 years with Digital Equipment Corporation and then five years with Motorola.
Since he became a consultant in 2001, he has had long-term relations with several leading multi-national companies in Norway. He has also completed and managed some of the world’s largest and most prestigious communications assignments both for individuals and organisations.
Before he moved to Geneva in 1989, he was the Marketing Communications Manager for Digital Equipment Corporation in Norway, night editor in the daily newspaper Nationen, Public Relations Manager at the Norwegian Association of Disabled Persons and information officer in one of the political parties working the Norwegian Parliament.