Rolf is passionate about helping clients find their North Star and narratives that connect with stakeholders. He launched Leidar in 2010 and continues to lead the company. He is Honorary General Consul for Norway in Geneva and Canton Vaud, and a non executive director of several companies and organisations.
Rolf has more than 40 years’ experience in communications, the last 25 at a top tier international level. Before setting up Leidar, he was CEO Continental Europe of Weber Shandwick. Prior to this he held executive positions at both European and global level for two American Fortune 50 companies; firstly 13 years with Digital Equipment Corporation and then five years with Motorola.
Since he became a consultant in 2001, he has had long-term relations with several leading multi-national companies in Norway. He has completed and managed some of the world’s largest and most prestigious communications assignments both for individuals and organisations.
Before he moved to Geneva in 1989, he had already had a varied career as the Marketing Communications Manager for Digital Equipment Corporation in Norway; night editor in the daily newspaper Nationen; Public Relations Manager at the Norwegian Association of Disabled Persons; and information officer in one of the political parties working the Norwegian Parliament.