What is the status of work on sustainability in the Norwegian business sector?

Pernille Stensli
July 23, 2019

Media plays a significant role in how people perceive the term “sustainability”. There is an abundance of articles written about CO2 emissions and disposable plastics, and although those are important areas to focus on within the sphere of sustainability, there are equally important aspects of sustainability that are neglected or not regarded as relevant for a company’s work on sustainability.

On the 20th of June 2019, the report State of Sustainability 2019 was presented by Sustainability Hub Norway, in Oslo. Leidar has provided support in developing the survey, analysed the findings, written and designed the report. The report is based upon the last year’s survey and an examination of 173 respondents who work with sustainability in different capacities and sectors.

The report states that the climate and environment are the most significant aspects of the work on sustainability for most of the respondents, and that the most considerable emphasis is on compliance. Being sustainable encompasses more than being green.

Professionals working with communication have a special responsibility to shed light on aspects of sustainability that are not only linked to the goal of reducing and minimising negative impacts, but also on how we create a positive impact.

A positive result that has been shed light on as a result of the survey is the great engagement and volition to work on sustainability issues. Sustainability professionals say that they experience a great deal of trust and responsibility from the management and that the work they do on sustainability makes their work more meaningful. Simultaneously, almost half of the respondents said that they do not have a sufficient number of employees working with sustainability, and 79.8% think there is a need for more information and a better framework to report on the organisation’s influence on sustainability work.

The findings from the report remind us all to reflect upon and evaluate in what fields we lack competence, what influences us, and what our scope of influence is. How sustainability is communicated affects how it is prioritised – an important reminder to keep sustainability high on the communication agenda.

Download the State of Sustainability 2019 here.