When the majority of properties on the Kronenga housing project in Lørenskog remained unsold, we were invited to rebrand the project.
AF Gruppen
Setting a new sales record for housing project
Challenge
Solution
The rebrand resulted in an astounding 60% of the apartments selling at the first housing meeting, setting a new sales record.
Together with the client we started by renaming the project after one of Lørenskog’s ancestors: Thurmannsskogen. We built a story around values that are threatened by the modern society. About good neighbourliness. About predictability. About time moving slowly, barbeques and beers. About nature and blueberry bushes. The campaign made use of many platforms, including a film, a prospectus for target buyers, and an actual-size display center with a westward-facing balcony.
