Developing a compelling visual identity and helping Osmotex show the world their revolutionary new clothing technology “HYDRO_BOT”
Challenge: To reflect a clothing technology’s unique benefits with a characteristic name, modern visual identity, and to share their story with the world.
Solution: After an in-depth creative process, we developed a name that showcases both the benefits, and Osmotex’s active moisture-management technology. “HYDRO” shows that Osmotex is working to finally solve the problem of moisture management in sportswear, the inclusion of an underscore and the word “BOT” shows that they are doing it through technology. The typeset, color scheme, and guidelines for visuals and logo all work together to leave a consistent impression.
Once the visuals were in place, we developed the website to show the world the potential of this technology. We targeted the publications whose expert voices would give a meaningful endorsement to the product and brand: textile publications. We distributed and pitched a release centered on the technology to Norwegian, German and international publications. Our media outreach led to articles in major textile publications including Fiber 2 Fashion, Sportstextiles, Textile World, and Innovation in Textiles. After we captured the attention of the textile industry, we moved on to an international audience and secured coverage in, amongst others, NBC and The Saudi Gazette.
Our deliberate approach to the visual profile and media outreach of HYDRO_BOT has established Osmotex as a serious contender within sportswear technology.
“Leidar’s branding and media relations work helped us get in touch with leading suppliers that are now working closely with. An example of how a 360 degree communications support can lead to tangible business results. Leidar’s experienced staff and professional approach have had a significant impact on Osmotex’ potential for business development,”
Joacim Holter, Managing Director and Chairman of the Board, HYDRO_BOT.