FARA: 360° communication of technological solutions for public transport
Challenge: To position FARA, a leading actor in technological solutions for public transport and a key player on the roads towards smarter cities, in Norway and Europe.
Solution: We have helped FARA map key stakeholders and arenas, pitch news stories and increase media coverage, write and design newsletters, and support with internal communications. We have also contributed with FARA’s design, produced a film, and developed and delivered a new exhibition and stand concept.
Some of the products we have delivered are:
- Presentation film
- New stand concept
- Analysis of stakeholders and arenas
- Increased media coverage
- Media surveillance and reporting
- Written and designed a newsletter and new brochures
- Content production
- Designed advertisements
- Technical operation and maintenance of websites
“Leidar has helped FARA find our voice. Through exposure in both social and traditional media, a new stand concept and increased positioning towards the right stakeholders, we have gone from being an IT company to a central actor on the road towards smarter cities”
– ARILD SUNDAL
VP Sales and Marketing, FARA Norway