Digital Projects

360° communication of technological solutions for public transport

Challenge

To position FARA, a leader in technological solutions for public transport whose work on the roads is a critical part of creating smarter cities in Norway and Europe.

Solution

We helped FARA map key stakeholders and arenas, pitch news stories and increase media coverage, write and design newsletters, and support with internal communications. We also contributed to FARA’s overall redesign, produced a film, and developed and delivered a new exhibition and stand concept.

Leidar has helped FARA find its voice. Through exposure in both social and traditional media, a new stand concept and increased positioning towards the right stakeholders, we have gone from being an IT company to a central actor on the road towards smarter cities.

— Arild Sundal, VP Sales and Marketing, FARA Norway