An engaging brand for an ambitious school

ICS is one of the UK’s best International Baccalaureate schools and has several sites in central London, including York Terrace East near Regents Park, Star Street near Paddington Station, and Wyndham Place, as well as a further site in Suffolk.


We were asked to devise a strategy to give the International Community School in London a competitive edge and make it stand out from the crowd.


We created a new identity to reflect the spirt of the school and its values. With its colourful geometric symbol and thoroughly modern typeface, it conveys the warm, vibrant and professional nature of the school.

This new identity was then rolled out across everything from an interactive storybook and stationery to apparel, signage and a new website.

Project undertaken by Grain previous to the merger with Leidar in February, 2018.

Image caption (optional)