Digital Projects

Two animation films that explain in a straightforward way what the Intergovernmental Panel on Climate Change (IPCC) is and how the IPCC produces reports.

Challenge

The IPCC is the United Nations body for assessing the science related to climate change. The IPCC provides regular assessments of the scientific basis of climate change, its impacts and future risks, and also options for adaptation and mitigation. The IPCC commissioned two animation films explaining what the IPCC is and how they work with reports, in order to reach and recruit new scientists to participate in writing reports, but also to reach a young audience. The goal was to communicate procedural information and technical facts in a straightforward way.

Solution

We chose an abstract animation style in order to create metaphors and avoid too many visual details. The information communicated through the voiceover is quite technical and complex, and we wanted to make it easy for the viewer to grasp the details. We know that it is hard for a viewer to pick up and remember complicated information if the image is loaded with information as well. So, we used simple shapes and colours on a clean background, but mixed different visual styles such as kinetic typography, infographics and a paper folding. The sound effects play a big part in making the abstract metaphors work and come alive. We chose a young female narrator to give the film a lightness that fits the visual style. It is easy to think that important issues need a certain gravitas, but these films show that there are many ways to communicate serious and complex matters.

Here you can view What is the IPCC and How does the IPCC make reports.