Listfully is a wishlist app made to bring people and families closer together, because gifts should be about relationships, not things.
The woman behind the app, Christine, is an American living in Norway. Her idea for the app was inspired by living far away from her parents, who sent gifts as a token of love. She found it difficult to use some of the gifts, so she wanted to help her family abroad to buy gifts that were wanted and needed, and also to create less waste.
The challenge was to make a film that could capture and promote the personal story behind the app, and inspire people to find the perfect gift, event, charity or occasion — such as a day at the beach.