To develop the communications strategy for the 15th anniversary of the Novo Nordisk Haemophilia Foundation, and to create a new website, rewriting copy and improving the design and user experience.
Novo Nordisk Haemophilia Foundation
Communicating a non-profit organisation’s 15th anniversary
Communicating the 15th anniversary of a grant-making, non-profit organisation dedicated to improving access to quality care for people with haemophilia and allied bleeding disorders in developing and emerging countries.
Challenge
Solution
After creating the communications strategy for NNHF’s 15th anniversary, we wrote new content and revised existing copy to strengthen the emotional connection with readers through storytelling, increasing engagement and conveying the key messages.
We designed and developed a bespoke WordPress website which is the centrepiece of the communications strategy and implements the messaging hierarchy. The user experience, SEO and functionality was improved, and the site has a content management system so it’s easy for NNHF to manage it and make updates. We also redesigned and integrated an interactive programmes map.
Upon launch in January 2020, the monthly page views (measured year on year) increased by 11%, and the average time spent on the site nearly doubled.
We provided further support to NNHF to feature their Year in Review 2019 on the website. Launched on World Haemophilia Day 2020, the Year in Review celebrates the many achievements of NNHF and its partners, illustrated through animations and interactive infographics.
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