Communicating the 15th anniversary of a grant-making, non-profit organisation dedicated to improving access to quality care for people with haemophilia and allied bleeding disorders in developing and emerging countries.

Challenge

To develop the communications strategy for the 15th anniversary of the Novo Nordisk Haemophilia Foundation, and to create a new website, rewriting copy and improving the design and user experience.

Solution

After creating the communications strategy for NNHF’s 15th anniversary, we wrote new content and revised existing copy to strengthen the emotional connection with readers through storytelling, increasing engagement and conveying the key messages.

We designed and developed a bespoke WordPress website which is the centrepiece of the communications strategy and implements the messaging hierarchy. The user experience, SEO and functionality was improved, and the site has a content management system so it’s easy for NNHF to manage it and make updates. We also redesigned and integrated an interactive programmes map.

Upon launch in January 2020, the monthly page views (measured year on year) increased by 11%, and the average time spent on the site nearly doubled.

We provided further support to NNHF to feature their Year in Review 2019 on the website. Launched on World Haemophilia Day 2020, the Year in Review celebrates the many achievements of NNHF and its partners, illustrated through animations and interactive infographics.

We found in Leidar a great partner to support the Novo Nordisk Haemophilia Foundation (NNHF) with two key strategic projects in 2020: the development of a new website and a dedicated communications campaign for our 15th anniversary. From strategic guidance to technical advice encompassing copywriting, web design and development, the team at Leidar quickly gained an understanding of our needs, tailored their offering accordingly and played a crucial role in creating the most effective outcome.

— Milena Marra, Communications Manager