With over half of all UK estate and letting agents as members, the Association of Residential Letting Agents (ARLA) and the National Association of Estate Agents (NAEA) have for over 50 years been the go-to organisations within the property industry, including for the media and policy makers.
With their supporting organisation, the National Federation of Property Professionals (NFoPP), these membership associations have been successfully raising professional standards in the industry, implementing minimum qualifications for members and establishing schemes to protect clients and their money.
However, brand awareness of ARLA and NAEA among consumers was extremely low, and NFoPP identified the opportunity to create a more consumer-focused entity with a single, united voice.