Digital Projects

Naming and branding fine British jewellery

Launched in October 2016, Savage & Rose creates timeless British jewellery masterpieces, with every piece of jewellery conceived by craftsmen from around the globe who have been carefully selected for their unequalled expertise and attention to detail.

Challenge

As a new entrant in the high-end jewellery market, this company with generations of history behind it needed to create an entire brand from scratch.

Solution

We were involved in every part of developing this luxury jewellery brand, including writing the brand strategy, creating the name, designing the logo, creating the ecommerce site and managing a post-launch social media campaign.

The name, Savage & Rose, embodies the contrast between the provocative avant-garde and British heritage of the brand, and an evocative logo employs an elegant and crisp wordmark, intensified by the contrast of the thorny British rose. 

With the plan to sell online, Savage & Rose asked us to design and build a bespoke ecommerce website using the Magento platform. The website showcases the breathtaking collections of 18ct solid gold jewellery in a sophisticated layout and invites customers to browse by collection or product type.

Project undertaken by Grain previous to the merger with Leidar in February, 2018.