PR and reputation management for aviation innovation leader


Help position a technology leader with key stakeholders around the world as well as assist with reputation management. SITA is the world’s leading specialist in air transport communications and information technology.


SITA delivers a complex portfolio of IT and telecoms solutions that help us travel without hassle around the world. The company supports airlines, airports and several other actors within the aviation industry. SITA uses traditional media relations pro-actively to keep all stakeholders informed of key developments and raise awareness. In addition, influencer relations, issues management/crisis communication, reputation management, media training, message development and social media are also part of the solution provided to SITA. Leidar team-members in several offices worked together as one team seeking to give maximum results and knowledge back to SITA.

Leidar is a trusted partner who understands the depth of our business and the changing dynamic of our industry and stakeholders. What makes them stand out is their unique combination of senior level, hands-on strategy coupled with top notch writing and a results-driven approach.

— Susan Brown, Director of Corporate Communications and Public Relations, SITA