“Let it bee” – trucks to fall in love with

Challenge: Make noisy and grey transport trucks cute and attractive. Skedsmo Betong, a large construction company in Norway, wanted a more attractive and distinct appearance.


Implementation: We made the trucks the hero. Or large bumblebees to be precise. Based on the design book “A Smile in the Mind” (McAlhourne, Stuart) the implementation is an exercise in playful design. By seeing cement trucks as large bumblebees, we disarmed construction. The company’s new logo, website, supplies, and profile ads revolves around the same simple idea. The slogan? “Let it Bee”.

“Leidar provided 5-stars execution and the creativity Leidar showed, without losing focus on our desires, has lifted a company with a dull image to something different and exciting”

Lars Haagen Børrud
Manager, Skedsmo Betong