Supporting sales record for housing project

Challenge: When the housing project Kronenga in Lørenskog remained unsold, we were invited to rebrand the project. With an astounding 60% of the apartments sold on the first housing meeting, Thurmannsskogen set a new sales record.

Implementation: Together with the client we started by renaming the project after one of Lørenskog’s ancestors. We built a story around values that are threatened by the modern society: Thurmannsskogen is about good neighbourliness. About predictability. About time moving slowly, barbeques and beers. About nature and blueberry bushes. The campaign uses all platforms; from film, prospectus and target buyer, to a display center in actual size with a westward-facing balcony.

“Leidar has the willpower and the ability to implement projects an to achieve the “impossible”. They are innovative and proactive, but their choices and decisions always reflect our requests. For us, they are a solid and good partner that both challenges and engages us”.

Trine Haakonsen
Marketing Manager, Marketing Consultant, AF Eiendom