Profiling the global WINConference and founder Kristin Engvig in Norway


The global WINConference took place in Oslo from 27 to 29 September 2017. WINConference is an annual leadership summit with a focus on women and feminine values. This year, Founder Kristin Engvig took the conference back to her home country Norway for the event’s 20th anniversary. Although the conference is recognised internationally, it was not well known among relevant stakeholders and media in Norway.


WIN engaged Leidar to communicate the conference to the Norwegian media. Through contact with Norwegian mainstream and local media, international stringers based in Norway, and journalists visiting Oslo for other engagements, the conference received broad press coverage before, during and after the event. Coverage included a double-page spread featuring an interview with Engvig in the leading financial paper Dagens Næringsliv, an interview on the morning news for national TV network TV2 Nyhetskanalen, an interview and full conference coverage in online leadership magazine Dagens Perspektiv, and event coverage in local newspaper, Tidens Krav.

Leidar was an extension of the WIN team both before and during the conference, helping us articulate our call to action ‘from a meeting to a movement’. They were proactive, and saw key opportunities that led to strategically very important results for us above and beyond what was expected. I am very pleased with the results they managed to get.

— Kristin Engvig, Founder of WIN and WINConference