Today Leidar is announcing that we are moving into the Middle East with the opening of an office in Dubai. Dubai is today a globally recognised business, innovation and influence centre, and together with Abu Dhabi, the two cities form a dynamic economic axis that sets standards and dictates developments in the entire Middle Eastern region.

Dubai is a strategic hub that complements Leidar’s existing international presence in the key influence centres of Geneva, Brussels, London and Oslo.

Leidar Dubai is led by George Kotsolios, a senior Public Relations and Corporate Communications consultant with 25 years of industry experience across agency and in-house roles. Kotsolios has spent the last 13 years in the UAE where he has led PR agency Golin in addition to holding various senior corporate communications roles with Dubai’s private diversified conglomerate Al-Futtaim and Abu Dhabi’s sovereign wealth fund Mubadala.

Kotsolios said in connection with the announcement: “Leidar brings to the region its unique offering around Leadership Navigation that effectively combines insights and data-driven engagement strategies with proven branding and communications practices. Our well-tested methodology helps clients identify issues and trends based on digital data and social media sentiment analysis. We help clients respond to surgically targeted audiences with messages that take into consideration individuals’ behavioural traits to trigger defined outcomes and activate target audiences.”

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